One of the most asked question from lenders on the FUND Score/Report, has got to be “Its great when my borrower is investing in a brand with a high franchise credit (FUND) score, and there are many, but what does it mean to the loan or my lending process when the franchise is scored low?” […]
The franchise community, media, politicians, regulators and others are starting to understand the importance of measuring outcomes in franchising as a basis with which to understand a brand’s performance. Outcomes measures have been led by lenders who assumed that a franchise system’s credit risk could, in large part, be predicted by measuring specific outcomes. Terms […]
Throughout my career, I have observed that a strong alignment of interests between two business parties usually leads to good outcomes for both. All franchisors with any marketing savvy will say they are aligned with their franchisees. What is the evidence that a brand walks the talk? There are many indicators. To start, there is […]