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Meet Our Experts

Personalized Approach, Unparalleled Expertise

Edith Wiseman CFE President Edith has played a pivotal leadership role in the strategic growth of FRANdata's C...
Darrell Johnson CFE CEO Known as the Franchise Economist. As CEO of FRANdata since 2001, Darrell Johnson ...
Ritwik Donde Senior Research Analyst Ritwik’s expertise as a senior research analyst has allowed him to analyze the i...
David Swift Vice President As the VP of Data Analytics and Research Development, David plays a vital role in ...


What Our Clients are Saying

Franchise lending is different than small business lending, and we recognize that they need to be evaluated and monitored differently than the rest of our portfolio. By making the FUND Score an integral part of our growth & portfolio management strategy, we are able to finance small businesses more efficiently and with greater risk reduction than ever before—balancing our role as a strong supporter of franchise growth with that of being a responsible SBA lender.
Brian Zern
Brian Zern SVP Special Assets and Loan Servicing, Celtic Bank
While working with FRANdata, we found a team similarly dedicated to the goal of helping clients maximize opportunities through data. We evaluated the FUND score with its supporting attributes and discovered that by combining FRANdata’s brand-level risk information with Experian’s Financial Stability Rating, clients can get a more complete picture of severe delinquency or business failure risk for individual franchisees. This should be particularly useful to clients with portfolios that are rich with franchise customers.
Piew Datta
Piew Datta Director of Commercial Data Science, Experian
As a successful franchisor for 20 years and in the training business for 107 years, we excel at teaching executives the required skills to advance their businesses. Through our research engagements with the team at FRANdata we have transformed our thinking about who the ideal franchisee is for our business model. The research and data provided enabled us to understand what motivates these individuals and the type of marketing that resonates with them. That said, the road map created has been an effective tool in reaching our expansion goals.
Jean-Louise Doorne
Jean-Louise Doorne Chief Franchise Advocate, Dale Carnegie





Don’t Just Read, Watch Us Too

2018 MUFC
2018 MUFC
Darrell Johnson CFE, CEO
2017 Franchise Leadership & Development Conference
2017 Franchise Leadership & Development Conference
Edith Wiseman CFE, President

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