Sizing the Franchise Market: Research Suppliers Can Trust
Why Franchise Market Size Matters for Suppliers
Many suppliers approach the franchising space without a full understanding of the industry’s makeup, rendering their strategies and products less effective or relevant. Suppliers who want to enter the market or grow by selling to the franchise market need a plan of action that focuses specifically on their needs. The franchise system does not fit the typical business mold and often times the supplier who seeks to target the franchise industry falls flat by trying to handle it as they would any other b to b market.
At FRANdata, we leverage our expertise in franchising to help clients, who provide products services to the franchise community, approach the market more effectively. Through lead generation opportunities found within our database of contact lists and franchise data, proprietary competitive analysis, and a comprehensive identification of the ideal prospects, we support our supplier clients with resources that remain useful long after our work is delivered.
How FRANdata Helps Suppliers Assess Risk and Opportunity
- Assess risks and challenges within industries and assist suppliers in developing an intelligent strategy to avoid or mitigate obstacles
- Analyze product designs, service offerings, and market strategies for areas of improvement to give suppliers a competitive edge in selling specifically to franchise companies
- Go-to-market consultation for capturing new customers which include-
- Suppliers entering franchising use our franchise system growth forecast to target brands poised for expansion
- We map out competitive analysis in franchising, helping suppliers understand where they fit within the broader franchise supply chain.
- Provide overview of franchising, inclusive of industry trends, risks, challenges, and emerging regulatory issues
Whether you’re a technology vendor, service provider, or manufacturer, entering franchising starts with knowing the market. FRANdata equips suppliers with franchise market opportunity assessments that reveal the best entry points.