Meet Our Experts
Personalized Approach, Unparalleled Expertise
Edith Wiseman, CFE | President, FRANdata — Franchise Industry Expert, Data & Franchise Finance
PresidentEdith has played a pivotal leadership role in the strategic growth of FRANdata’s Capital Access and Franchise Business Intelligence suite of solutions.
Darrell Johnson | Franchise Economist & CEO
CEOKnown as the Franchise Economist. As CEO of FRANdata since 2001, Darrell Johnson oversees the strategic direction of the leading franchise-focused research and advisory firm in the nation.
Christina Niu | Director of Research | FRANdata
Senior Research AnalystA financial analysis powerhouse, Christina joined FRANdata in 2016 as a Research Analyst. She independently leads research projects, reports, and provides invaluable support to the entire research team. Christina brings strong quantitative and qualitative analytic skills and research experience to the company. She is skilled in STATA and R, with experience in managing large databases and creating research models.