2024 Annual Franchisor Survey

The 2024 Franchisor Survey surveyed 215 brands identifying trends and challenges facing their businesses – including ongoing labor market challenges, inflation, technology advancements, and policy concerns. The findings reveal that while the labor shortage is improving, it is still the top concern facing franchised businesses. Inflation pressures are easing, and franchisors identify slowing consumer demand and the cost of financing as emerging challenges for franchises in the year ahead.


About the Analysts