2024 Economic Impact Report

Franchising continues to outpace the U.S. economy – even exceeding projections for 2023 in the face of ongoing economic uncertainty. The report forecasts that in 2024, franchises will grow an additional 1.9 percent, adding 15,000 units, totaling 821,000 units in the U.S., and 221,000 jobs totaling 8.9 million employees. Find out more on state-by-state growth, top ten states for franchising and key trends driving growth.


About the Analysts