Ultimate Supplier Checklist For Targeting and Winning The Franchise Market
Trying to sell into franchising? The franchise market is a tough nut to crack, but we have your back. This checklist is a culmination of decades of experience helping suppliers navigate the franchise landscape.
The state of franchising has never been stronger. Franchises have led the economic recovery, with the highest growth rate since the 1990s, achieving an astounding 16.3% growth in output. Franchising remains the ultimate hybrid business model between standalone small businesses and big corporations, and this model continues to empower people from all backgrounds to achieve their dream of business ownership more than any other format in America. Targetting franchising means understanding the inner workings of the franchisor, the franchisee relationship and how/who/when they make buying decisions.