What FRANdata Thinks

With nearly 1,900 franchisees most owning more than 1 brand (176 distinct brands represented!), the network of Dunkin’ Donuts franchise owners is as varied as it is vast.  Let’s marinate on why this number is so important — One Hundred and Seventy- Six Brands – 176.   That means that the multi-branded Dunkin franchisees have experience […]

Many businesses face significant hurdles when it comes to finding franchisee decision makers. Clients often come to us frustrated, realizing that what seemed like a simple task has turned into a complex and time-consuming process. Here are several reasons why locating accurate franchisee contact data can be so challenging: 1. Franchising: A Business Model, Not […]

In the face of economic challenges and changing market dynamics, franchisee recruitment takes creativity and agility. Franchisors need to adopt innovative strategies to recruit the right franchisees. Here are some effective approaches to consider when it comes to franchisee recruitment: Expand your Franchisee Recruitment Network: Franchisors should tap into their existing network of vendors, franchise […]

Domino’s franchisees can be characterized as loyal with deep roots in the system – some, if not most, have decades’ experience either working at Dominos or owning and running their business.  Unlike other franchisees, they don’t tend to diversify into other brands. The FRANdata Playbook provides insights to empower your sales and marketing strategies. Know […]

When asked to name a franchise, it’s highly likely that “McDonald’s” would be the first brand that comes to mind for most people. This should come as no surprise, as McDonald’s has ingrained itself in the US psyche, much like apple pie. Most franchisees of McDonald’s carry the weight of this legacy with them. In […]