Ask most emerging franchisors where they are headed, and one mystical goal tends to surface quickly: reaching 100 units. It is the milestone many brands begin chasing from the moment they start franchising—a marker of scale, validation and “proof positive” that the concept can grow beyond its beginnings. With fewer than 18% of franchise brands […]
Produced by FRANdata in partnership with the International Franchise Association (IFA), the 2026 Franchising Economic Outlook projects continued growth across the U.S. franchise sector despite a challenging macroeconomic environment. The report forecasts that franchised businesses will total approximately 845,000 establishments, employ nearly 8.9 million workers, and generate more than $920 billion in economic output in […]
Stop Buying Giant Lists—Start Buying the Right Lists If your prospecting still relies on bloated databases that treat every restaurant the same, you’re leaving serious Franchise Leads—and money—on the table. Franchise sales run on a different operating system, and the suppliers winning the biggest deals have upgraded their data strategy accordingly. Why isn’t “more contacts” […]
In the dynamic franchise industry, discerning the right acquisition targets is a pivotal step for businesses eyeing expansion and diversification. This is especially true for companies seeking to extend their reach beyond their traditional markets. The challenge is in identifying franchise brands and/or franchisees that align with strategic goals and showcase enduring viability and consumer […]
In the face of economic challenges and changing market dynamics, franchisee recruitment takes creativity and agility. Franchisors need to adopt innovative strategies to recruit the right franchisees. Here are some effective approaches to consider when it comes to franchisee recruitment: Expand your Franchisee Recruitment Network: Franchisors should tap into their existing network of vendors, franchise […]