Today’s franchise buyer is more informed, more cautious, and asking tougher questions than ever before, and that reality is reshaping how brands sell, finance growth, and recruit owners. In this environment, reliable franchise data is no longer a nice-to-have. It is the dividing line between franchisors who scale with confidence and those who make expensive […]
A new era of franchise marketing is emerging. New AI and technology tools are democratizing marketing execution. Franchise brands aren’t just saying they’re getting smarter; they’re putting real money behind it. New data from the 2025 FRANdata/International Franchise Association Franchisor Survey shows that 73% of franchisors plan to increase their marketing spend this year, and […]
Stop Buying Giant Lists—Start Buying the Right Lists If your prospecting still relies on bloated databases that treat every restaurant the same, you’re leaving serious Franchise Leads—and money—on the table. Franchise sales run on a different operating system, and the suppliers winning the biggest deals have upgraded their data strategy accordingly. Why isn’t “more contacts” […]
In our recent deep dive into franchise underwriting, we examined the SBA SOP to uncover how prudent lending and franchise underwriting intersect. What stood out is the ambiguity surrounding the term “prudent lending.” The SOP mentions prudent lending but lacks a detailed definition, which can be frustrating for lenders navigating these waters. Unpacking […]