What FRANdata Thinks

What You Don’t Know Will Hurt Your Franchisees: Why Every Franchisor Should Be on the Franchise Registry

April 7th, 2025 by Meme Moy

In today’s lending environment, franchisors can’t afford to sit on the sidelines when it comes to their credit profile. Financing plays a critical role in franchise growth—and when lenders make decisions without your input, you risk more than just slower approvals. You risk your franchisees’ success. That’s why being part of FRANdata’s Franchise Registry isn’t optional—it’s essential.

Value of the Franchise RegistryControl the Narrative Around Your Brand’s Credit Risk

Lenders use FRANdata’s proprietary FUND Credit Score to assess your brand’s creditworthiness. This score impacts:

  • Loan approval or denial
  • Interest rates and terms
  • Equity injection requirements

Many franchise systems don’t even realize how influential their FUND Score is until it’s too late. Without your involvement, banks rely on assumptions and data that may not reflect your brand’s true performance. That leaves your franchisees exposed—and you out of the conversation.

“Franchise systems don’t realize that their FUND score affects pricing, equity injection, and even flat-out denial through automated bank application systems.”
Edith Wiseman, President FRANdata

Lenders Are Already Making Judgments About You

More than 60% of SBA franchise loans are made by lenders who rely on FUND Reports. In fact, banks with over $5 trillion in assets use these reports to manage franchise loan portfolios.

If you’re not actively managing your profile through the Franchise Registry, you’re ceding control to outdated or incomplete data. And that can mean higher costs—or fewer options—for your franchisees.

The Registry Connects You to the Entire Lending Ecosystem—Not Just the Sales Front Line

FRANdata’s influence goes far beyond the business development officers (BDOs) that many franchisors interact with. Through the Franchise Registry, your brand becomes visible to every banking function that touches a franchise loan:

  • Underwriting and credit policy

  • Portfolio risk management

  • SBA compliance and review teams

This level of institutional access simply isn’t possible through franchisor-to-lender relationships alone. The Franchise Registry is the only way to ensure your brand is fully represented across the entire bank infrastructure—where actual lending decisions are made.

Don’t Let Your Franchisees Shoulder the Risk

Franchisees are the ones who ultimately pay the price for a franchisor’s lack of engagement. Whether it’s higher interest rates, longer approval timelines, or outright denials, the cost can run into the thousands of dollars per franchisee.

The alternative? Take control of your FUND Score, close transparency gaps, and build stronger relationships with lenders through the Franchise Registry.

The team at the Franchise Registry helped solve financing hurdles for our entire franchise system. They deliver results with great service!”
Mike Lohman, Chairman & Director, Go Mini’s

Since becoming a Franchise Registry member, our franchisees have successfully secured the funds they require… FRANdata has revolutionized our approach.”
Nick Wallace, VP Recruitment, @work

The Registry Is a Bridge—Not a Barrier

FRANdata is deeply embedded in banks’ credit policies. The Franchise Registry offers franchisors a way to:

  • Improve, understand and contextualize their FUND Scores
  • Provide updated, accurate data to lenders
  • Support their franchisees’ access to capital

In a market where over 5,600 franchise loans were made by 558 lenders last year alone, being proactive isn’t just smart—it’s strategic.

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