The younger generations aren’t just coveted customers. These days, they’re bringing new opportunities to brands as franchisees.
Atlanta Subway franchisee Chris Williams was just 26 when he purchased his first Subway unit last summer. Less than two years before his store’s grand opening in July, he had been homeless and was living in his car due to financial hardships. In 2018, though, Williams landed a full-time job in Atlanta, and, soon after, began saving to buy a Subway franchise.