What FRANdata Thinks

Contact Multi-Unit Franchisees: Arbys

May 25th, 2023 by Edith Wiseman

Strategically contact the franchisees your business needs to ramp up growth.

Driving by your local Arby’s, you can’t tell who the owner is, how many locations they own, or how to reach them for their business.  Forty franchisees own more than 70% of Arby’s franchised locations (refer to the pie chart).  That’s right – forty franchisees own 1500 Arby’s restaurants.  If you could secure business with the largest 40 franchisees, don’t you think your business will have a huge leg up over your competition and a good headstart in penetrating this lucrative brand?

Franchisee Profiles It is also important to note that the remaining 374 smaller franchisees, who greatly respect these influential system leaders, would undoubtedly become aware of your services through these valuable connections.

Our research also shows that these 40 influential franchisees own 27 different franchise brands.  This provides an opportunity to cross-sell into other brands with the same franchisees.  Brands such as Burger King, Little Caesar’s, McAlister’s Deli, Freddy’s Frozen Custards and Johnny Rocket’s.

Key Details About Arby Franchisees to Effectively Market & Sell

How effective would you be if you knew insights into the individual franchisees such as that the franchisee used to work for Arby’s corporate.  Would that be a franchisee you might spend extra time trying to court? As a potential early adaptor to your solution, their advice would be viewed with more weight than others.

Another influential Arby’s franchisee has more than 1,100 employees and continues to grow by acquiring other smaller franchisees from within the system.  Their VP of operations also serves as the Chairman of the Board of Advisors for ARCOP, Arby’s franchisee-driven national supply chain cooperative. These are the key contacts you need to target when planning your strategy, without FRANdata’s insight for context, they are only a name and an email on a long list of names.

Details About the Playbooks

The Arby’s franchisee playbooks provide you with the 40 franchisees that own ten or more Arby’s franchised locations.  They give you the information to grow your business with Arby’s franchisees effectively.  They contain Arby’s franchisee owners, 322 key decision makers, contact information, including phone numbers, LinkedIn address (when applicable), email, description about the franchisee as well as a listing of where each restaurant is located.

Arby’s Franchisee playbooks contain actionable insights to help you effectively market and sell to your specifically identified franchisee targets. Each playbook provides access to in-depth information on a franchisee and their operations that help drive effective sales and marketing.

Details About Arby’s

Arby’s is a quick-service restaurant that serves deli-inspired sandwiches. The brand is part of the second largest restaurant company in the world Inspire Brands, and therefore is also affiliated with Buffalo Wild Wings, Jimmy John’s, Sonic, Dunkin’ and Baskin-Robbins brands. Arby’s has more than 2305 franchised units, 1110 corporate-owned units across 47 states

Access the Arby’s Franchisee Profiles at frandata.shop.com

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